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So the editor didn’t excitedly guarantee a reporter will be in your office by noon to take photos and interview everyone about your new branch opening/promotion/check-giving ceremony? Or worse, maybe you got the fade away. It goes like this: You: Hey, did you get that press release I sent you?Editor: …. Oh, yes. … Yes.…

Conventions can be a great way to network and expand your business or client base. However, they can also be a time-suck if you don’t plan before you check in. Here are 9 things you should do to make the most of your next convention: Before you go Plan your visit: When I was 9…

Contractor newsmagazine recently wrote an article on how engineers, architects, plumbers and other contractors can manage their online reputations. In it, author Matt Michel says, “never before has the voice of the customer been as powerful as today. [Because] the internet has replaced Yellow Pages for most consumers, a few dissatisfied customers can badly damage a company overnight.”…

The Broadreach team had a heck of a weekend. We headed to Portland’s West End for The Divine Series’ Holiday Home Tour. Holy holly. These gorgeous, historic homes were meticulously manicured — not one pine needle out of place. Some ideas we plan to steal: Make reindeer cookies by using a gingerbread cutter. Upside down,…

My top four takeaways from the 2nd annual Agents of Change conference might make lesser souls shrink from the field of digital marketing: Embrace failure Relish the grind Give away your most valuable content Stick sharp things down your throat Actually, I found the conference empowering, both for marketers and for their (our) clients. Whether these…

As a communications major with a marketing focus at Thomas College, I was eager to learn more about public relations. The internship program at Broadreach Public Relations has been a rewarding experience that has nourished my hunger for hands-on knowledge. During the first months of my internship, I discovered that there is more to PR than…