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From Australia to Salt: How a Student from Afar Found Her Way to Maine

From Australia to Salt: How a Student from Afar Found Her Way to Maine

From Wellington, New Zealand by way of Australia, Emma Nobel is presently in Maine studying journalism at the Salt Institute for Documentary Studies, and helping out around Broadreach HQ until mid-May. Below is her response to the question, “So… why Maine?”  My thesis supervisor was the first person to tell me about the Salt Institute for Documentary…

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The Difference Between Marketing and Public Relations

The Difference Between Marketing and Public Relations

Marketing: 1. the act of buying or selling in a market.2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Public Relations: 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and…

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How to Become a Social Superhero

How to Become a Social Superhero

At one point or another, every kid wants to be a superhero when they grow up. Now is your chance to achieve that dream… by becoming a social superhero, that is! From launch, to entertaining and engaging your audience, to ultimately measuring your efforts, there are a lot of moving pieces to a successful social…

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Taylor’s Takeaways: A Broadreach Apprentice Sails On

Taylor’s Takeaways: A Broadreach Apprentice Sails On

Through my six months as the Broadreach Public Relations Apprentice, I have emerged with much more than just a general understanding of the public relations industry. My time at Broadreach has been invaluable in my professional growth, and has exposed me to media relations, event coordination, crisis communication, and even galas and toboggans. My apprenticeship has left me with…

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From Start to Finish: Tips for a Winning PR Campaign

From Start to Finish: Tips for a Winning PR Campaign

There are many strategies and tactics that can push you towards a winning PR campaign. Last month, the Maine Public Relations Council (MPRC) invited two of its 2014 Golden Arrow Award recipients – Broadreach’s own Linda Varrell, and Katie Greenlaw, of Rinck Advertising – to share insights into what it takes to develop a successful campaign. From promoting a…

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Whether a corporate or personal brand, let your personality shine

Whether a corporate or personal brand, let your personality shine

At a recent PROPEL session, Sean Wilkinson of Might & Main explored how to develop both a personal and corporate brand, as well as how to balance the two. Sean defined a brand as “a tangible, understandable collection of personality traits.” It’s your job to promote your corporate and personal brands in ways that interest people, while…

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