Public Affairs

Attracting Event Sponsors – It’s All About Having a Game Plan

Attracting Event Sponsors – It’s All About Having a Game Plan

Sponsorship asks can be a daunting task if you’re not equipped with the proper tools. When attempting to secure corporate sponsors, regardless of your event, you’ll want to do your homework before you dive on in. Who cares? Naturally, you care about your event, but before you go throwing a party it’s important to make…

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How corporate reputation impacts recruitment and retention

How corporate reputation impacts recruitment and retention

While there may be significant debate over whether “hiring seasons” truly exist, there is no argument that hiring and employee retention is one of the most critical areas of a business’s operations. Success for any company, whether an emerging healthcare practice or a maturing engineering firm, is tightly tied to what CEOs and business leaders…

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What to know before you drone: Drone use for news, PR and marketing

What to know before you drone: Drone use for news, PR and marketing

A drone is an Unmanned Aerial Vehicle (“UAV”), which is an aircraft that does not have a human pilot aboard. Over the last two years, drones have become as popular as they are controversial. Legal and privacy issues abound, not to mention safety concerns both in the air and on the ground. Still, the Consumer…

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The Difference Between Advertising and Public Relations

The Difference Between Advertising and Public Relations

Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…

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B.R.A.C.E. for The Worst – Crisis and Incidence Communications

B.R.A.C.E. for The Worst – Crisis and Incidence Communications

I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…

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Client Profile: SymQuest Group, Inc.

Client Profile: SymQuest Group, Inc.

The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global…

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