Social media is an essential element to your comprehensive communications plan. It plays a key role in establishing your credibility, telling your story, supporting your organizational culture, and engaging with existing and prospective clients and with the greater community.
Social Media Strategy—We work with each of our clients to identify goals, outline objectives and develop strategies that leverage social media in impactful ways. We will put together a custom plan to help you add your voice to the relevant conversations taking place online. Our social media team will help you identify ever-evolving social media opportunities, provide recommendations based on best practices, create effective content strategies and tactics, and step in as needed and appropriate to manage your channels should you need it.
Build Your Brand by Telling Your Story Online—We are a team of master storytellers. Let us help you uncover or develop your story and share it with the world.
Social Media Branding—Your social media pages and posts are an extension of your brand. We make sure your brand look and voice are compelling and consistent across your platforms.
Page Claiming, Verification and Optimization—Did you know social media platforms can create profiles for your business without your permission? In many ways these profiles function like typical social media accounts, the key difference being: you don’t know what’s being said. We help you find, claim, and optimize your social media profiles so you can protect your reputation and leverage these untapped channels. We strongly recommend this service for businesses with multiple physical locations.
Social Media Content Creation & Calendar Development—Creating social media content that resonates with your target audiences takes creativity, skill, and above all, time. Let our writers, designers and social strategists be your content engine, so you can focus on what you do best. Our process is straightforward: research to understand your customer base and target audiences; establish desired outcomes; recommend content types, channels, frequency, and hashtags; write creative and compelling copy; design high-quality graphics; and deliver an actionable social media content calendar.
Social Media Insights & Reporting—Translating data into meaningful business insights is easy with Broadreach. Our digital team can review your social media insights and help you identify KPIs worthy of your attention. We’ll provide regular reporting to help you keep a finger on the pulse of your social media.
Online Reputation Management & Monitoring—Let’s face it, if negative feedback is playing out these days, it’s likely taking place in social channels. Our team of experienced crisis communication consultants, paired with topnotch monitoring software, allows us to listen to online conversations and develop a plan to help you confidently navigate a potential crisis situation.