Our Team

Meet Our Team of Experts

Linda Varrell, APR

President/CEO

Linda Varrell has more than 25 years of experience in communications, public relations, crisis handling, and project and sales management. As a former vice president and company spokesperson for a publicly traded financial institution, she created and executed external and internal communications campaigns supporting expansive growth, product…

Jason Sulham

Vice President

Utilizing more than 20 years of diverse strategic communications experience, Jason leads the development of client strategy, ensuring that a comprehensive plan has been tailored to achieve each client’s unique objectives. Jason’s experience is rooted in political consulting where he has managed dozens of winning…

Lisa Hallee

Vice President

Lisa has joined the firm’s senior management team as Director of Marketing & Digital Services. Hallee leads Broadreach’s expanded marketing, creative and digital service offerings, providing clients the flexibility, convenience and efficiency for their strategic communication needs. Her natural curiosity, passion for learning, pragmatic style…

Paula Stanton

Director of Client Operations

With more than a decade of experience in the newsroom and public relations, Paula is skilled at managing complex projects with a cool head and focus on results. She has led public opinion research and messaging for higher education institutions, on the ground media for…

Josiah Petrin

Client Manager

A familiar face at Broadreach since 2015, Josiah brings cross-functional expertise in PR and digital as a Client Manager on the marketing & digital team. By day, he enjoys working with clients to deploy the right mix of integrated communication strategies, but most of all,…

Brian Lee

Client Associate

As the newest addition to the Broadreach team, Brian provides support to senior staff and works with project and retainer clients on earned media campaigns, thought leadership initiatives and social media strategy. Originally from Florida, he joined the firm in 2019 from the WordLab apprenticeship…

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