Measurement & Analysis

Tracking Your PR ROI

Earned Media Monitoring and Analytics

While advertising puts your brand in front of audiences, earned media gets their attention and has a far longer shelf life. Using cutting-edge public relations software and good old fashioned “reading the paper”, we track, archive, and analyze your earned media mentions and alert you when your brand is mentioned online, in print, and on TV in near-real time. Whether you’re measuring results from your latest PR campaign or monitoring mentions in a crisis, we have the tools and the expertise to determine your PR ROI.

Competitor Monitoring & Analysis

When you’re in a highly competitive market, it’s critical to know what the competition is up to and who has the share of voice. We monitor the competition alongside your brand and provide analysis so you can see your efforts in context. Who you thought was the competition might not actually be, and who you weren’t paying attention to might be eating your lunch.

Business Intelligence

Want to stay on top of what’s happening in your industry but don’t have time to sift through dozens of articles to find what’s most relevant to you? We do that for you. Our team of researchers deliver you the highlights with critical analysis, and when breaking news happens, we’ll alert you to what’s happening so you’re up to speed and have an opportunity to lend your voice to the conversation.

Message Analysis & Social Commentary

When you find yourself at the center of a high-stakes situation, knowing who is saying what about you is critical to mounting a response. The Broadreach crisis communications team can quickly and thoroughly gather and analyze media coverage and public social media commentary to identify key messages, issues, facts, and stakeholders.

Google Analytics

Our public relations professionals are Google Analytics-certified so you can understand how PR efforts drive qualified traffic to your website.

What Our Clients Are Saying

Broadreach PR helped us develop Maine beer into a global brand. They have guided our efforts to get us onto TV, the radio, and in print and online media in countries around the world - and in our own backyard. They are true partners who have helped us through crisis communication and government affairs as well.

Sean Sullivan, Maine Brewers' Guild

For over seven years, Broadreach has been a strategic partner of Spinnaker Trust, providing us with valuable advice and guidance. They have stayed in front of issues and worked with us through thick and thin to distinguish our brand, showcase our people, and promote our values in the community.

Sara Lewis, Spinnaker Trust

Broadreach PR firm was very receptive and fully-engaged with the entire process of putting together a Navy Week. Media events were stellar, due to the networking capabilities of Broadreach.

NAVCO Lead Planner, Portland Navy Week

“Best staff, great results!”

Eileen Miazga, Maine Department of Labor

How Can Broadreach Help You?