Earned Media Monitoring and Analytics
While advertising puts your brand in front of audiences, earned media gets their attention and has a far longer shelf life. Using cutting-edge public relations software and good old fashioned “reading the paper”, we track, archive, and analyze your earned media mentions and alert you when your brand is mentioned online, in print, and on TV in near-real time. Whether you’re measuring results from your latest PR campaign or monitoring mentions in a crisis, we have the tools and the expertise to determine your PR ROI.
Competitor Monitoring & Analysis
When you’re in a highly competitive market, it’s critical to know what the competition is up to and who has the share of voice. We monitor the competition alongside your brand and provide analysis so you can see your efforts in context. Who you thought was the competition might not actually be, and who you weren’t paying attention to might be eating your lunch.
Want to stay on top of what’s happening in your industry but don’t have time to sift through dozens of articles to find what’s most relevant to you? We do that for you. Our team of researchers deliver you the highlights with critical analysis, and when breaking news happens, we’ll alert you to what’s happening so you’re up to speed and have an opportunity to lend your voice to the conversation.
Message Analysis & Social Commentary
When you find yourself at the center of a high-stakes situation, knowing who is saying what about you is critical to mounting a response. The Broadreach crisis communications team can quickly and thoroughly gather and analyze media coverage and public social media commentary to identify key messages, issues, facts, and stakeholders.
Our public relations professionals are Google Analytics-certified so you can understand how PR efforts drive qualified traffic to your website.