We get it – creating great content can feel daunting and tedious. Who has the time? Will anyone even pay attention? The truth is content is no longer just a marketing tool – it is the medium that powers the exchange of ideas and information. For businesses, producing original, relevant, and interesting content is key to gaining a competitive edge in the modern media and digital landscape, where paid, earned, owned and social have converged and organizations no longer must rely on traditional media to communicate and engage with audiences.
Done well, content creation can help you:
- Appeal to your target audience on a deeper level through knowledge-sharing and problem-solving.
- Build credibility and influence as a thought leader or subject matter expert.
- Keep your brand top of mind.
- Drive traffic to your website.
- Improve performance of website and online channels.
With Broadreach, you have access to a talented team of writers who are experienced in many different styles of writing and content, from technical case studies to marketing and website copy. We know how to tap into the expertise that already exists within you and your organization to write relevant, compelling content and recommend strategies for maximizing it across all internal and external channels.
Website Copywriting – Writing for web effectiveness takes finesse; it requires a way with words and websites, which can be hard to find in one partner. Broadreach can bring it all to your next website: skilled wordsmiths, website technicians, keyword strategists, and experienced project managers.
Blog Writing – You have expertise—something to say. We want to help you share it with the right audience(s). We believe the key to great blog writing is tapping into the expertise that already exists within your organization. Broadreach staff are trained in editorial-style interviewing and blog writing, including optimizing content for SEO.
Bylined Articles and White Papers – More formal than blogs, bylined articles and white papers are essential tools for thought leadership and subject matter expert PR strategies. Our team includes a former bank security officer, a managing editor in broadcast media, a digital marketer, and a former state university PR manager, each with expertise in business, politics, education, media, technology… you name it. Expert to expert, we can help you articulate your big ideas and build a following for your work.
Case Studies – Case studies build credibility by illustrating successful problem-solving. We have produced and promoted technical case studies for clients ranging from a global stormwater technology company to a rural telecom network builder-operator.
Infographics – How do you present boring data? Visuals give your audience an engaging way to digest the important work you are doing. We offer in-house design services to turn your data into compelling graphics for social media, websites, presentations, displays, print — any place your imagination takes you.
E-Guides & Downloadable Content – Build buzz by driving engagement with your content. Our design and digital team can create custom e-guides and downloadable documents to transform outdated collateral into sleek, shareable resources that keep customers and clients coming back to you for info.
E-Newsletters – It is natural to think of customers and the media first, but it is important to remember those closest to your business: employees, vendors, investors, and other “internal” stakeholders. E-newsletters are a tried-and-true means of communicating important business updates, highlighting employee achievements, and maintaining positive relations within your organization. Broadreach can help you design and deploy a custom e-newsletter schedule to enhance employee engagement and foster a culture of transparent communication.
E-Mail Marketing – Emails to current and prospective customers are fundamental to effective communications strategy. We connect with audiences in a place they spend much of their time… their inbox. We can provide ground-up e-mail marketing strategy development, design, and deployment, or just an extra set of hands to help you create consistent email marketing content.