Linda Varrell, APR
PRESIDENT & CEO
Linda Varrell, APR, is the founder and president of Broadreach Public Relations. With more than 30 years of leadership and communications experience, she advises executives, boards and organizations at the intersection of business strategy, reputation and relationships.
Linda founded Broadreach in 2007 following a 25-year career in banking, with experience spanning marketing and communications, mergers and acquisitions, and enterprise initiatives. As Broadreach’s Visionary within the EOS model, she focuses on strategy, growth, culture, key relationships and the long-term direction of the firm. She continues to counsel clients through high-stakes decisions, organizational change and reputational challenges.
Nationally Accredited in Public Relations (APR), Linda holds a bachelor’s degree in Leadership and Organizational Studies from the University of Southern Maine and a master’s degree in Organizational Leadership from Southern New Hampshire University. She is a graduate of the Goldman Sachs 10,000 Small Businesses program and recipient of the Maine Public Relations Council’s Edward Bernays Lifetime Achievement Award.
Linda is a faculty member at the New England School of Banking. She is also a frequent speaker and facilitator on crisis communications, reputation, leadership and navigating difficult conversations.
Outside of Broadreach, Linda is an avid golfer and ski instructor at Sunday River, where she teaches in the women’s ski program. She lives in Yarmouth with her husband and golden retrievers and enjoys spending time with her grandchildren.
Specialties
Expertise
Crisis & Change Communications, Business & Organizational Strategy, Reputation & Risk Management, Executive & Board Counsel, Community Engagement
Leadership & Affiliations
- LifeFlight of Maine Foundation
- Institute for Family-Owned Business
- Community Concepts Finance Corporation
- New England School of Banking, Faculty
- University of Southern Maine Foundation
