Media Relations

How To: Pitch the Same Story Repeatedly with Success

How To: Pitch the Same Story Repeatedly with Success

At Broadreach PR, we like to live by the idea that you never really give up on a pitch. It can take longer than you originally planned to land a story, but it’s important that you remain persistent when it comes to media outreach. Sometimes the timing isn’t right, and while you can’t force a…

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Evolution of public relations relationships

Evolution of public relations relationships

No longer are the days that public relations primarily focuses on building relationships with traditional media. As the communications landscape continues to rapidly evolve, public relations practitioners are expected to build relationships directly with an organization’s audiences through digital media channels such as blogs, social media and newsletters. In addition, there is an increased level…

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Modern PR: React & Share in Real Time

Modern PR: React & Share in Real Time

With digital and mobile users on the rise, consumers are not only demanding short blurbs of information, but also real-time updates and immediate responses. According to a study conducted in July 2015 by the Pew Research Center, 63% of both Twitter and Facebook users said each platform served as a source for news events, which has increased…

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Why Holidays Really Matter in PR

Why Holidays Really Matter in PR

The first work day of 2016 finds professionals everywhere returning from holiday breaks, long weekends and last-minute PTO days crammed in before year end and the roll-over cutoff. The conventional wisdom in marketing and communications – or, at least what we admit out loud – is that the holiday season tends to be slow. We like…

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Get Heard and Make It Count

Get Heard and Make It Count

At one point or another, every public relations professional has an angry phone call with a reporter saying their time is being wasted, or sends an email pitch to a big list and never hears back from anyone. Pitching stories isn’t easy, but there are a few best practices that can help you secure the…

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Client Profile: SymQuest Group, Inc.

Client Profile: SymQuest Group, Inc.

The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global…

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