Team

Linda Varrell, APR

Linda Varrell, APR

Linda Varrell has more than 25 years of experience in communications, public relations, crisis handling, and project and sales management. As a former vice president and company spokesperson for a publicly traded financial institution, she created and executed external and internal communications campaigns supporting expansive growth, product introductions, mergers, acquisitions and divestitures, financial disclosures, high-visibility construction and…

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Lisa Hallee

Lisa Hallee

Lisa has joined the firm’s senior management team as Director of Marketing & Digital Services. Hallee leads Broadreach’s expanded marketing, creative and digital service offerings, providing clients the flexibility, convenience and efficiency for their strategic communication needs. Her natural curiosity, passion for learning, pragmatic style and professional integrity shine through in her service to clients.…

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Paula Stanton

Paula Stanton

With more than a decade of experience in the newsroom and public relations, Paula is skilled at managing complex projects with a cool head and focus on results. She has led public opinion research and messaging for higher education institutions, on the ground media for international craft beer festivals and many press events. As Director…

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Josiah Petrin

Josiah Petrin

A familiar face at Broadreach since 2015, Josiah brings cross-functional expertise in PR and digital as a Client Manager on the marketing & digital team. By day, he enjoys working with clients to deploy the right mix of integrated communication strategies, but most of all, he enjoys telling great stories. By night, he’s dad to…

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Brian Lee

Brian Lee

Brian works with project and retainer clients on earned media campaigns, thought leadership initiatives, and social media strategy—all while providing support to senior staff. Originally from Florida, he joined the firm in 2019 from the WordLab apprenticeship program. Outside of work, Brian enjoys spending time outdoors hiking and camping – as well as studying philosophy,…

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Katie Krott

Katie Krott

As a Client Associate Katie provides public relations support for both WordLab and Broadreach clients. Katie moved to Maine to finish her degree in communications at the University of Southern Maine and ended up staying indefinitely. After working for a large airline, she’s moved closer to the local business community by working for The Portland…

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