Crisis Communication

Can You Hear Me? Your Business Reputation Needs Your Attention

Can You Hear Me? Your Business Reputation Needs Your Attention

By Jason Sulham – Vice President These days, I seem to be repeating myself, or maybe it’s my new PR mantra, “Brand reputations have never been more important or more at risk than they are today.” In a How to: Navigate when pressured to advocate article I wrote for the Mainebiz Best Places to Work in ME (p.37)…

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What to know before you drone: Drone use for news, PR and marketing

What to know before you drone: Drone use for news, PR and marketing

A drone is an Unmanned Aerial Vehicle (“UAV”), which is an aircraft that does not have a human pilot aboard. Over the last two years, drones have become as popular as they are controversial. Legal and privacy issues abound, not to mention safety concerns both in the air and on the ground. Still, the Consumer…

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The Difference Between Advertising and Public Relations

The Difference Between Advertising and Public Relations

Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…

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B.R.A.C.E. for The Worst – Crisis and Incidence Communications

B.R.A.C.E. for The Worst – Crisis and Incidence Communications

I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…

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6 Employee Communication Tips When Dealing With a Crisis

6 Employee Communication Tips When Dealing With a Crisis

Threats to a reputation can come from anywhere. The business environment is a barrier to good crisis communication – building a plan is unique to your organization. In a crisis, it’s wise to think first of your customers and the media, but important to not forget about employees (as well as vendors, sponsors and any other stakeholders…

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Are you ready if the worst were to happen?

Are you ready if the worst were to happen?

Your lawyer is on speed dial, you meet with your insurance agent on a regular basis, but when did you last sit down with a communication professional to assess your reputation risk?  Perhaps it’s time you did. In my experience, this is an area that gets little attention, if any; unless of course something happens,…

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