By Jason Sulham – Vice President
These days, I seem to be repeating myself, or maybe it’s my new PR mantra, “Brand reputations have never been more important or more at risk than they are today.”
In a How to: Navigate when pressured to advocate article I wrote for the Mainebiz Best Places to Work in ME (p.37) 2018 Annual Report, this statement is echoed again.
I keep repeating how important brand reputation is to, hopefully, elevate its status to red flag priority on your to-do list. You know it and I do too, there are way too many business leaders who need to master the 10 components of Brand Reputation. It’s essential homework that needs your attention immediately.
As it turns out, my shout out to protect and manage your brand reputation really is being echoed. Just last week at the Maine Public Relations Council Annual Conference, Keynote Speaker Dr. Leslie Gaines-Ross, Chief Reputation Strategist at global PR firm Weber Shandwick, who happens to be one of the world’s most widely recognized experts on CEO and corporate reputation, discussed managing reputations in the age of disruptions and distraction. In her reality-check presentation, she went right for the dollars and sense: “GOOD REPUTATIONS PAYS, POOR REPUTATION COST”.
Weber Shandwick, The Company Behind the Brand: In Reputation We Trust 2012