By Josiah Petrin, Client Manager Ever find yourself driving down the street and reading signs for local businesses? In a moment, what’s on that sign can tell you a lot about that business – what they do, when they’re open, how to contact them – which is why it’s so important to have a sign…
By Jason Sulham – Vice President These days, I seem to be repeating myself, or maybe it’s my new PR mantra, “Brand reputations have never been more important or more at risk than they are today.” In a How to: Navigate when pressured to advocate article I wrote for the Mainebiz Best Places to Work in ME (p.37)…
Whether you provide a service or produce a product, you communicate industry prominence through your brand identity. Business brand identity refers to the products, services, people, company, logo, tagline, name, and typeface that contribute to consumer appeal. If you’re looking to revamp an established brand or seeking to gain market share as a new entity,…
So you want to be the life of the party? Or maybe you just want to give your party some life. Either way, knowing who’s who and getting them to your event isn’t always a cake walk. Luckily, you’ve got us, and we’ve got the invite strategies to have you saying, “Hip-Hip Hooray”. Who you…
Life in Portland, Maine, is like living in a small town that magically evolved into one of the coolest up-and coming cities in the U.S. What I mean by this is that you have a small-town feel and sense of community, along with a rapidly expanding tourism and hospitality industry. Pair these two elements together,…
Broadreach apprentice Julia Sivakoff weighs in on how to make a memorable tradeshow. According to Forbes, “Differentiation is the key to success in a hyper-competitive world, and commoditization is the enemy. Become different in a valuable way.” The key to making the most out of a convention experience is building new relationships by exchanging ideas.…
