By Josiah Petrin, Client Manager
Ever find yourself driving down the street and reading signs for local businesses? In a moment, what’s on that sign can tell you a lot about that business – what they do, when they’re open, how to contact them – which is why it’s so important to have a sign that casts the business in the best possible light. On the information highway, it’s no different!
Many businesses and organizations mistakenly think that, just because they haven’t created a Google Business listing or a Facebook Page, they don’t have a presence online. The reality is that Google, Facebook, Bing, Yahoo, and other common social media sites and search engines create pages for businesses automatically, and it’s up to the business owner to claim ownership of these “microsites” and make sure the information is correct.
Claiming microsites isn’t just smart marketing, it’s also a fundamental step in protecting your reputation, as these microsites often have customer Q&A and review functions that can be highly influential to prospective customers looking you up online. Unless you’ve claimed your microsites, you won’t necessarily know when someone posts a negative review or poses a question. And because microsites are so publicly visible, having negative reviews on microsites is the digital equivalent of plastering a One-Star review to your sign hanging on Main Street. No one wants that!
The reputation management specialists at Broadreach PR can help you audit your digital presence so you know what’s out there already, and help you put your best foot forward in the digital marketplace.
Want to do a quick check for yourself? Head to Google, search your business and see if what comes up looks correct or outdated. If you have any questions, drop us a line at firstname.lastname@example.org.