Case Studies

Case Study: Beacon at Gateway

Case Study: Beacon at Gateway

Project Description Brand Development, launch, and visibility for Beacon at Gateway luxury apartments Category Brand Development and Visibility Objectives Develop a brand that would integrate a luxury apartment complex into the Southern Maine community while capturing the value promise Create brand messaging and assets that convincingly introduced the concept to an unfamiliar market Position and…

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Case Study: Maine Association for Community Service Providers

Case Study: Maine Association for Community Service Providers

Project Description Passage of LD 967: An Act To Ensure Access to Community Services for Persons with Intellectual Disabilities or Autism Category Public Affairs Campaign Objectives Create urgency for legislative action addressing a critical situation Obtain support for and help to secure passage of subsequent legislation Methods Implement earned media campaign to generate desired urgency…

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