Case Studies

Project Description Brand Development, launch, and visibility for Beacon at Gateway luxury apartments Category Brand Development and Visibility Objectives Develop a brand that would integrate a luxury apartment complex into the Southern Maine community while capturing the value promise Create brand messaging and assets that convincingly introduced the concept to an unfamiliar market Position and…

Project Description Passage of LD 967: An Act To Ensure Access to Community Services for Persons with Intellectual Disabilities or Autism Category Public Affairs Campaign Objectives Create urgency for legislative action addressing a critical situation Obtain support for and help to secure passage of subsequent legislation Methods Implement earned media campaign to generate desired urgency…