Blog

How to Maximize Your Online Newsroom

How to Maximize Your Online Newsroom

By Sacha Kiesman, WordLab Client Associate The newsroom page on your organization’s website shouldn’t just be another place to keep “owned” media. Journalists often visit newsroom pages while doing preliminary research before reaching out to schedule an interview, and a poorly utilized one can leave a bad first impression. Your newsroom is truly where “owned”…

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Linda Varrell Quoted in Mainebiz

Linda Varrell Quoted in Mainebiz

In a recent edition of Mainebiz, Broadreach President & CEO Linda Varrell was among a dozen Maine business leaders who shared their top priorities for 2021. “With the move to virtual, we’ve recognized that leadership comes from all levels and we’re excited to harness more of that energy in 2021,” she said. “We’ll continue to…

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Commentary: Looking back on a year of uncertainty and upheaval

Commentary: Looking back on a year of uncertainty and upheaval

In a recent edition of Mainebiz, Broadreach President & CEO Linda Varrell provided her top leadership takeaways from 2020, as well as a look ahead to 2021, excerpted below. For businesses, 2020 was a year unlike any other. We navigated new remote working arrangements, acclimated to fast-changing public health best practices, adapted to sweeping changes…

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Putting together your business’ end-of-year messaging? Be mindful of visuals.

Putting together your business’ end-of-year messaging? Be mindful of visuals.

By Katie Krott, WordLab Client Associate The holidays are around the corner, and brands in Maine and around the country have begun putting together end-of-year messaging materials like emails, newsletters and cards. Visuals are often an essential component – but this year, brands need to be particularly mindful of the messages they’re sending in pictures…

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Everything PR Q&A

Everything PR Q&A

From public relations during COVID-19 to remote work, Jason shares what sets Broadreach apart and how we’ve adapted in 2020. What is unique about Broadreach Public Relations compared to other PR agencies, and how has that informed your view during this crisis? One of our primary differentiators is our crisis communications expertise. Our strength in…

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Have You Audited Your Online Presence Lately?

Have You Audited Your Online Presence Lately?

By Josiah Petrin, Client Manager Ever find yourself driving down the street and reading signs for local businesses? In a moment, what’s on that sign can tell you a lot about that business – what they do, when they’re open, how to contact them – which is why it’s so important to have a sign…

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