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Why Press Releases ≠ Public Relations

Why Press Releases ≠ Public Relations

We often hear “press release” and “PR” used interchangeably – as if the public relations function begins and ends with the press release. This limited view of public relations will more than likely hamstring your story’s real potential, and you know what they say about first impressions; the same principle applies to communicating information to…

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5 Tips for PR Success This Summer

5 Tips for PR Success This Summer

Maine is world-famous for all things summer: beaches, beer, lobster, lakes… you name it. With schools out and summer populations swelling traffic on the roads, in restaurants, and in stores, summer can be an interesting time for businesses and anyone in PR. Whether it’s your slow season or your busiest stretch of the year, the…

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How to Maximize Your Online Newsroom

How to Maximize Your Online Newsroom

By Sacha Kiesman, WordLab Client Associate The newsroom page on your organization’s website shouldn’t just be another place to keep “owned” media. Journalists often visit newsroom pages while doing preliminary research before reaching out to schedule an interview, and a poorly utilized one can leave a bad first impression. Your newsroom is truly where “owned”…

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Commentary: Looking back on a year of uncertainty and upheaval

Commentary: Looking back on a year of uncertainty and upheaval

In a recent edition of Mainebiz, Broadreach President & CEO Linda Varrell provided her top leadership takeaways from 2020, as well as a look ahead to 2021, excerpted below. For businesses, 2020 was a year unlike any other. We navigated new remote working arrangements, acclimated to fast-changing public health best practices, adapted to sweeping changes…

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Putting together your business’ end-of-year messaging? Be mindful of visuals.

Putting together your business’ end-of-year messaging? Be mindful of visuals.

By Katie Krott, WordLab Client Associate The holidays are around the corner, and brands in Maine and around the country have begun putting together end-of-year messaging materials like emails, newsletters and cards. Visuals are often an essential component – but this year, brands need to be particularly mindful of the messages they’re sending in pictures…

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Have You Audited Your Online Presence Lately?

Have You Audited Your Online Presence Lately?

By Josiah Petrin, Client Manager Ever find yourself driving down the street and reading signs for local businesses? In a moment, what’s on that sign can tell you a lot about that business – what they do, when they’re open, how to contact them – which is why it’s so important to have a sign…

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