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Today, it seems we are hearing about social networking everywhere. Facebook, MySpace, Twitter, LinkedIn and the like have become a central part of our lives and part of how we inform our friends and colleagues what we are doing. Still, let’s take a moment to reflect on the value of social networking the old fashioned way. Feed…

Building relationships is an ongoing process, and it is important to use all channels to get your story out there.  Press releases are used to communicate with the traditional media, and they can be repurposed for social media, into 140 characters for Twitter, short posts for Facebook, blog posts for updates and often overlooked, personal eblasts to Centers of…

Every once and awhile I find little bits of things on social media outlets that I find interesting, irksome, or just cool.  I’d like to note one of these things in hopes of  sharing some insights and maybe bring some new perspective/attention to these neat little pieces. Facebook Groups- Though not a bad thing for private groups of people who…

As I enter my senior year as a student at the University of Maine, Orono, I’m proud to have taken on a student internship at Broadreach Public Relations this summer. My college professors are constantly encouraging my peers and I to do internships in our field of study. In today’s job market, being able to have actual experience is…

Public Relations value is a hot topic these days and theories run the gamut from as simple as getting great media placement to detailed and complex reporting systems. In today’s business world, though, the true value of PR for a company is their total net operating PR capital. A company needs enough Public Relations capital built up over…

I’ve been at Broadreach PR for a year now and one of the first things I learned was that the power of networking is not just for professionals, but is also extremely valuable for college students and recent grads out there on the job hunt. Take for example, how I became a PR Specialist here at Broadreach. When I…