“Maine is stuck!” You can imagine how that statement resonated with me, having started Broadreach six years ago, at the worst possible time in the economy, and to hear that it’s not going to get any better. Yikes. At the recent annual Breakfast with Charlie: The 2013 Maine Economic Forecast, hosted by USM Corporate Partners, the…
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Social Media: Another explosive year in 2012 and tips for 2013
In 2012, as all of my clients are aware, social networks continued to take on a growing role. In addition to personal use, more and more businesses are taking advantage of the benefits that social media sites offer. A study by global management consulting firm Booz & Company and Buddy Media found that 96% of companies surveyed…
Social Tidbits
As the worlds of content marketing/public relations/social media evolve and merge, I’ve found the following pieces of information on Twitter, in conferences, or in general office chatter to be worth some further examination. Do the important, not just the urgent- If you have ever read the “7 Habits of Highly Effective People,” then you’re probably familiar…
Are you ready if the worst were to happen?
Your lawyer is on speed dial, you meet with your insurance agent on a regular basis, but when did you last sit down with a communication professional to assess your reputation risk? Perhaps it’s time you did. In my experience, this is an area that gets little attention, if any; unless of course something happens,…
LinkedIn Company Pages: Refreshed for the Better
LinkedIn recently announced a design refresh for their Company Profile Pages. This comes as no surprise, as top social media sites remain chockfull of image-heavy content. LinkedIn is first in show for B2B social networking and the changes only push forth the capabilities for businesses. The design and layout proved a higher quality user experience. The…
Reach B2B decision makers with content marketing
Many say that newspapers are dying. And, yes, it is truethatnewspapers, as well as many othertraditional media outlets, have to fight hard for every dollar they make these days. But, there is still room for the printed word. Business decision makers continue to rely heavily upon traditional media for market insights and trends. Here is the…