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How will the Election Results Affect Maine’s Economy?

How will the Election Results Affect Maine’s Economy?

By Meg Handlin – Senior Client Manager & PR Strategist It’s been a decade since Democrats last controlled the governorship and both chambers of the Legislature. Will Governor-elect Janet Mills’ campaign pledges become a reality? If so, how will Maine’s economy respond? At today’s Portland Press Herald Business Breakfast (11/28/18), business editor Carol Coultas moderated an election…

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36 Hours of International PR

36 Hours of International PR

After a successful 2017 exchange with Iceland, the Maine Brewers’ Guild chose the United Kingdom for their 2018 Global Beer Exchange. Broadreach Public Relations was tapped to lead public relations in Iceland, and again for the UK, so we packed our bags and hit the road! In 2017, the Maine Brewers’ Guild created the Maine…

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An Intern’s Take: Being Part of the Team

An Intern’s Take: Being Part of the Team

Sarah Wagner, Broadreach Public Relations Intern reflects on her summer spent with Broadreach. Over the ten weeks of my summer internship, lessons and skills shared by those in the office will be useful in both my last year of schooling at the University of Maine and my professional career. One of the first notable aspects…

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The Blueprint to Building Your Brand

The Blueprint to Building Your Brand

Whether you provide a service or produce a product, you communicate industry prominence through your brand identity. Business brand identity refers to the products, services, people, company, logo, tagline, name, and typeface that contribute to consumer appeal. If you’re looking to revamp an established brand or seeking to gain market share as a new entity,…

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The Importance of Being Social

The Importance of Being Social

Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…

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Attracting Event Sponsors – It’s All About Having a Game Plan

Attracting Event Sponsors – It’s All About Having a Game Plan

Sponsorship asks can be a daunting task if you’re not equipped with the proper tools. When attempting to secure corporate sponsors, regardless of your event, you’ll want to do your homework before you dive on in. Who cares? Naturally, you care about your event, but before you go throwing a party it’s important to make…

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