Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…
Sponsorship asks can be a daunting task if you’re not equipped with the proper tools. When attempting to secure corporate sponsors, regardless of your event, you’ll want to do your homework before you dive on in. Who cares? Naturally, you care about your event, but before you go throwing a party it’s important to make…
So you want to be the life of the party? Or maybe you just want to give your party some life. Either way, knowing who’s who and getting them to your event isn’t always a cake walk. Luckily, you’ve got us, and we’ve got the invite strategies to have you saying, “Hip-Hip Hooray”. Who you…
Frankly, I did not intend on returning to Maine following the conclusion of Junior year at American University. However, as it were, I ended up back in Portland interning at a boutique public relations firm. I distinctly remember my first day at Broadreach. Walking in, I was struck by both the size and layout of…
Life in Portland, Maine, is like living in a small town that magically evolved into one of the coolest up-and coming cities in the U.S. What I mean by this is that you have a small-town feel and sense of community, along with a rapidly expanding tourism and hospitality industry. Pair these two elements together,…
According to successful entrepreneur and venture capitalist Barbara Corcoran, “It is when we are uncomfortable and looking for answers that we learn and grow the most.” This rang true for me as I explored uncharted ground starting my apprenticeship at Broadreach. I stepped outside of my comfort zone to expand my horizon. I recall being…
