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Using Social Media to Market Your Company?

Using Social Media to Market Your Company?

According to BentoBox Media, 30% of the U.S. population gets its daily news on Facebook. You don’t need stats to realize that social media is all around us whether we like it or not. Most people are engaged in social media in their personal lives. However, there are still many that aren’t fully utilizing social media…

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The Value PR Can Bring to a Financial Institution

The Value PR Can Bring to a Financial Institution

In 2014, the National Credit Union Administration and the Federal Deposit Insurance Corporation reported that New England had more than 6,000 banks or credit union branches, which if evenly distributed, would amount to approximately four branches per town. With high levels of competition, it is increasingly important for a financial institution to differentiate itself and…

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Broadreach Takes Home Bulldog Reporter Gold

Broadreach Takes Home Bulldog Reporter Gold

The Broadreach team in a live national “ceremony” socialcast via Periscope. In August, Broadreach Public Relations was awarded gold by leading PR industry professional development provider Bulldog Reporter in the 2015 Bulldog Not-for-Profit PR Awards category. The distinction came for Broadreach’s work with Maine-based non-profit Safe Passage on the kayaking expedition from Maine to Guatemala led by Dr. Deb Walters of…

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The Difference Between Advertising and Public Relations

The Difference Between Advertising and Public Relations

Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…

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Meet the Broadreach Staff Outside of the Office

Meet the Broadreach Staff Outside of the Office

You know the Broadreach team as dedicated, hardworking professionals who are passionate about bringing top level service to clients. But you might not know that Linda is a top notch golfer, Mike loves to surf and Nick coaches basketball. Read on to see what the Broadreach team does when we’re not hard at work. Linda…

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Get Heard and Make It Count

Get Heard and Make It Count

At one point or another, every public relations professional has an angry phone call with a reporter saying their time is being wasted, or sends an email pitch to a big list and never hears back from anyone. Pitching stories isn’t easy, but there are a few best practices that can help you secure the…

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