At the beginning of the summer I embarked on a journey at Broadreach Public Relations that would ultimately transform my view of the business world and immensely improve my skills in media relations. What I didn’t realize going into my internship was the vast amount of overlap that PR has with other areas of business;…
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B.R.A.C.E. for The Worst – Crisis and Incidence Communications
I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…
Ugly Photos Are Better Than No Photos
In the world of digital marketing, mobile marketing, social branding and multimedia journalism, we hear over and over again that “Content is King.” Which, incidentally, I happen to agree with. Regardless of platform, quality content rules all. The key part of that sentence being “quality.” What we refer to when we mention “content” is developing…
Client Profile: SymQuest Group, Inc.
The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global…
Journalism Schooling for the PR Pro
In most journalism schools there are two sets of cardinal rules: “If it bleeds, it leads” and “Trust no one. Question everything. Follow the money.” The first reminds us that action leads a story; the more action, the closer the story is to the front page. The second, although perhaps seeming a bit paranoid, advises…
Is the Future of Local News Bright or Bleak?
The news industry is facing many obstacles in terms of user-generated content, the transition to digital sources and the decreasing size of newsrooms across the country. News sources, especially local ones, have to stay on their toes in this ever-changing industry, never knowing what challenge they will face next. I recently attended a panel hosted…