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In case you’ve missed some of the recent Facebook feature updates or haven’t had the chance to use them, allow me to highlight three of my favorites and explain why they are awesome: 1. Post Scheduling – Don’t get me wrong, I still love Hootsuite, but being able to post regular updates on a Facebook page is amazing. It definitely saved…

Greetings, Let me introduce myself.  My name is Kelsey Goldsmith. I am the new Media Relations Manager here at Broadreach, which means that I spend my days working with clients to tell their stories more successfully and to a more purposeful audience.  Broadreach represents some of New England’s coolest firms – from Community National Bank over in…

So, you have decided that having a purposeful personal brand is important and you’ve sorted out your goals. Awesome. Now what? Well, like branding for business, you have to figure out who is actually going to care about your brand and therefore “buy it.” At Broadreach, we always find ourselves reminding clients that they can’t (and…

“How are you marketing yourself?” This is a question that one my marketing professors asked our class about ½ way through our senior year. You might imagine our ‘deer in the headlight” response to this inquiry since most of the semester had been spent on a massive promotional project to increase the interaction of the…

Someone just brought to my attention the confusion on  awareness ribbons.  She felt bad that she did not know there were ribbons, other than pink, that she should be wearing in honor of various family members who have been afflicted by different things. After looking into these so called awareness ribbons, it made me wonder…

For some people, the old adage really works: “I don’t care what they say about me, so long as they spell my name right.”  Think Snooki or Kim Kardashian. Most organizations, though, rightfully have a more sophisticated and sensible approach to their brand and public image: They want to people to understand their points of view and be…