By Brian Lee, Client Associate Do you remember the last in-person networking event you went to before the pandemic? I can’t – it feels like a lifetime ago. But while these once common after-work activities are on hold for the time being, businesses still need to find ways to meet potential customers and clients. In…
Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…
Broadreach apprentice Julia Sivakoff weighs in on how to make a memorable tradeshow. According to Forbes, “Differentiation is the key to success in a hyper-competitive world, and commoditization is the enemy. Become different in a valuable way.” The key to making the most out of a convention experience is building new relationships by exchanging ideas.…
With digital and mobile users on the rise, consumers are not only demanding short blurbs of information, but also real-time updates and immediate responses. According to a study conducted in July 2015 by the Pew Research Center, 63% of both Twitter and Facebook users said each platform served as a source for news events, which has increased…
First things first: LinkedIn is not Facebook. While both platforms help users to create and foster relationships, it is important to remember that LinkedIn was specifically created to serve the professional side, helping people to manage their professional identity, build and engage with their professional network, access knowledge, insights and job opportunities, and share in thought…
The first work day of 2016 finds professionals everywhere returning from holiday breaks, long weekends and last-minute PTO days crammed in before year end and the roll-over cutoff. The conventional wisdom in marketing and communications – or, at least what we admit out loud – is that the holiday season tends to be slow. We like…
