Social Media

The Importance of Being Social

The Importance of Being Social

Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…

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How to stand out in a crowd(ed tradeshow)

How to stand out in a crowd(ed tradeshow)

Broadreach apprentice Julia Sivakoff weighs in on how to make a memorable tradeshow. According to Forbes, “Differentiation is the key to success in a hyper-competitive world, and commoditization is the enemy. Become different in a valuable way.”  The key to making the most out of a convention experience is building new relationships by exchanging ideas.…

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Modern PR: React & Share in Real Time

Modern PR: React & Share in Real Time

With digital and mobile users on the rise, consumers are not only demanding short blurbs of information, but also real-time updates and immediate responses. According to a study conducted in July 2015 by the Pew Research Center, 63% of both Twitter and Facebook users said each platform served as a source for news events, which has increased…

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Protecting Your LinkedIn Network

Protecting Your LinkedIn Network

First things first: LinkedIn is not Facebook. While both platforms help users to create and foster relationships, it is important to remember that LinkedIn was specifically created to serve the professional side, helping people to manage their professional identity, build and engage with their professional network, access knowledge, insights and job opportunities, and share in thought…

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Why Holidays Really Matter in PR

Why Holidays Really Matter in PR

The first work day of 2016 finds professionals everywhere returning from holiday breaks, long weekends and last-minute PTO days crammed in before year end and the roll-over cutoff. The conventional wisdom in marketing and communications – or, at least what we admit out loud – is that the holiday season tends to be slow. We like…

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Using Social Media to Market Your Company?

Using Social Media to Market Your Company?

According to BentoBox Media, 30% of the U.S. population gets its daily news on Facebook. You don’t need stats to realize that social media is all around us whether we like it or not. Most people are engaged in social media in their personal lives. However, there are still many that aren’t fully utilizing social media…

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