According to BentoBox Media, 30% of the U.S. population gets its daily news on Facebook. You don’t need stats to realize that social media is all around us whether we like it or not. Most people are engaged in social media in their personal lives. However, there are still many that aren’t fully utilizing social media…
In 2014, the National Credit Union Administration and the Federal Deposit Insurance Corporation reported that New England had more than 6,000 banks or credit union branches, which if evenly distributed, would amount to approximately four branches per town. With high levels of competition, it is increasingly important for a financial institution to differentiate itself and…
The news industry is facing many obstacles in terms of user-generated content, the transition to digital sources and the decreasing size of newsrooms across the country. News sources, especially local ones, have to stay on their toes in this ever-changing industry, never knowing what challenge they will face next. I recently attended a panel hosted…
Broadreach PR · Social Media Pitfalls for Banks The benefits of businesses engaging in social media are manifold, but there are also many pitfalls. On the upside, social media puts a human face to your brand, is a low cost promotional channel, allows your company to communicate with customers in real time, and immediately monitor…
1. P.O.P.E.* – Publish once, push everywhere In today’s online world, content is king. When your company has content, whether it is owned, earned or paid, it is important to take on the role of editor and curator. How do we plan for our content and how do we organize it? To push everywhere means both…
In the age of the internet, how do you protect your content from being stolen? Google Authorship not only protects online writers from plagiarists, but it also increases search engine authority. This version of an online copyright ensures that writers’ works will not disappear into the internet beyond, is relatively easy to set up and offers numerous benefits. Stand…
