As a current journalism major at the University of Maine, I had very little expertise in PR, which is exactly what sparked my interest in interning at Broadreach Public Relations. After searching around and applying at several other outlets, Broadreach seemed like a great fit. I was sure it would provide great opportunity to expand…
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Best Practices in Repurposing Content
1. P.O.P.E.* – Publish once, push everywhere In today’s online world, content is king. When your company has content, whether it is owned, earned or paid, it is important to take on the role of editor and curator. How do we plan for our content and how do we organize it? To push everywhere means both…
Is Google Authorship for you?
In the age of the internet, how do you protect your content from being stolen? Google Authorship not only protects online writers from plagiarists, but it also increases search engine authority. This version of an online copyright ensures that writers’ works will not disappear into the internet beyond, is relatively easy to set up and offers numerous benefits. Stand…
LinkedIn Endorsements
When LinkedIn “Endorsements” were rolled out last September, they were greeted with collective surprise followed by widespread confusion. The surprise was a response to the introduction of the feature—no one saw it coming, and LinkedIn® didn’t do much to explain it. The confusion was, and is, a response to a widespread uncertainty around why and…
The Ah-Ha Moments in Project Management
From mergers, acquisitions, new products launches, tech projects, process improvements to redecorating the bathroom, we know effective project management is crucial to project success. We rely on strong project leaders to act as guides through the muck. In the process of project management, victories come in all sizes and problems strike from left field. A…
Should you create a Wikipedia page for your business?
Clients often ask me if it makes sense for them to put the effort into the content creation required to build a Wikipedia page for their business. There are advantages and disadvantages to dedicating resources, e.g. people’s time, toward making this happen. First and foremost, I should note that not every business qualifies for “Wiki…