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The Art of the Invite

The Art of the Invite

So you want to be the life of the party? Or maybe you just want to give your party some life. Either way, knowing who’s who and getting them to your event isn’t always a cake walk. Luckily, you’ve got us, and we’ve got the invite strategies to have you saying, “Hip-Hip Hooray”. Who you…

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An Intern’s Farewell: Christopher Thorne

An Intern’s Farewell: Christopher Thorne

Frankly, I did not intend on returning to Maine following the conclusion of Junior year at American University. However, as it were, I ended up back in Portland interning at a boutique public relations firm. I distinctly remember my first day at Broadreach. Walking in, I was struck by both the size and layout of…

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84 Hours in Bjorland

84 Hours in Bjorland

Life in Portland, Maine, is like living in a small town that magically evolved into one of the coolest up-and coming cities in the U.S.  What I mean by this is that you have a small-town feel and sense of community, along with a rapidly expanding tourism and hospitality industry. Pair these two elements together,…

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Apprentice Sails Abroad: Julia Sivakoff

Apprentice Sails Abroad: Julia Sivakoff

According to successful entrepreneur and venture capitalist Barbara Corcoran, “It is when we are uncomfortable and looking for answers that we learn and grow the most.”  This rang true for me as I explored uncharted ground starting my apprenticeship at Broadreach. I stepped outside of my comfort zone to expand my horizon. I recall being…

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Teamwork on the (Public Relations) court

Teamwork on the (Public Relations) court

As excitement for spring starts to build, a similar level of anticipation is felt toward the ongoing NCAA Division I Men’s Basketball Tournament, better known as March Madness. Once the brackets are released on Selection Sunday, for basketball junkies and casual fans alike, the following weeks are a whirlwind of buzzer-beaters and nail-biting upsets. Teams…

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How to stand out in a crowd(ed tradeshow)

How to stand out in a crowd(ed tradeshow)

Broadreach apprentice Julia Sivakoff weighs in on how to make a memorable tradeshow. According to Forbes, “Differentiation is the key to success in a hyper-competitive world, and commoditization is the enemy. Become different in a valuable way.”  The key to making the most out of a convention experience is building new relationships by exchanging ideas.…

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