As the whirlwind year that was 2018 comes to a close, the team at Broadreach has been reflecting on some of the year’s most memorable moments for us and our community. From new faces in the Broadreach office, traveling far and wide for the Maine beer scene, great strides for women in Maine’s business industry,…
By Meg Handlin – Senior Client Manager & PR Strategist It’s been a decade since Democrats last controlled the governorship and both chambers of the Legislature. Will Governor-elect Janet Mills’ campaign pledges become a reality? If so, how will Maine’s economy respond? At today’s Portland Press Herald Business Breakfast (11/28/18), business editor Carol Coultas moderated an election…
After a successful 2017 exchange with Iceland, the Maine Brewers’ Guild chose the United Kingdom for their 2018 Global Beer Exchange. Broadreach Public Relations was tapped to lead public relations in Iceland, and again for the UK, so we packed our bags and hit the road! In 2017, the Maine Brewers’ Guild created the Maine…
Sarah Wagner, Broadreach Public Relations Intern reflects on her summer spent with Broadreach. Over the ten weeks of my summer internship, lessons and skills shared by those in the office will be useful in both my last year of schooling at the University of Maine and my professional career. One of the first notable aspects…
Whether you provide a service or produce a product, you communicate industry prominence through your brand identity. Business brand identity refers to the products, services, people, company, logo, tagline, name, and typeface that contribute to consumer appeal. If you’re looking to revamp an established brand or seeking to gain market share as a new entity,…
Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…
