Some Social Media Tidbits

Every once and awhile I find little bits of things on social media outlets that I find interesting, irksome, or just cool.  I’d like to note one of these things in hopes of  sharing some insights and maybe bring some new perspective/attention to these neat little pieces. Facebook Groups- Though not a bad thing for private groups of people who wish to engage and discuss a particular topic or interest, let’s just all admit that Facebook Groups are NOT interchangeable with Facebook pages and here’s why:

  1.     No Insights– One of the best things about Facebook Pages is that you get statistical insights on how successful your page is on a regular basis. Interaction metrics, fan growth, fan demographics- the list goes on of useful information that is provided to Page admins, but no such info is available with Groups.
  2.     Minimal Applications-With more than half a million (and growing) active applications on Facebook, there are unlimited ways to customize and increase the function of a Facebook page, but with Groups all of those cool applications are practically non existent.
  3.     News Feed Challenged– Group updates don’t show up on news feeds the same way page updates do, which means users are less likely to see what’s going on with a Group than with a Page.

Conclusion? Let’s just say that if you are using Facebook as a promotional/educational/communications tool for a business, product, or service- stick with the Facebook Page and save the Group for your specific discussion wall-type needs.