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The Difference Between Advertising and Public Relations

The Difference Between Advertising and Public Relations

Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…

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Client Profile: SymQuest Group, Inc.

Client Profile: SymQuest Group, Inc.

The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global…

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The Difference Between Marketing and Public Relations

The Difference Between Marketing and Public Relations

Marketing: 1. the act of buying or selling in a market.2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Public Relations: 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and…

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Broadreach Soundbite: Barriers to Effective Communication

Broadreach Soundbite: Barriers to Effective Communication

Broadreach PR · Barriers to Effective Communication Communication is at the heart of building strong relationships. When fully grounded in trust with good intentions, effective communication inspires others to act. From face to face dialogue to online texting, the way we communicate continues to evolve. Click here to listen to Broadreach president and founder Linda Varrell…

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Broadreach Takes Home Six Golden Arrows Awards!

Broadreach Takes Home Six Golden Arrows Awards!

We’re thrilled to have been recently recognized for our efforts with six Golden Arrows awards! Produced by the Maine Public Relations Council for the past 20 years, the annual Golden Arrows Awards highlight excellence in public relations and communications. “It’s such an honor to receive this appreciation for the stories we help to tell on behalf of our…

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6 Employee Communication Tips When Dealing With a Crisis

6 Employee Communication Tips When Dealing With a Crisis

Threats to a reputation can come from anywhere. The business environment is a barrier to good crisis communication – building a plan is unique to your organization. In a crisis, it’s wise to think first of your customers and the media, but important to not forget about employees (as well as vendors, sponsors and any other stakeholders…

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