Client Profile: SymQuest Group, Inc.

The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global survey. Since 1996, SymQuest has grown its footprint through smart acquisition and intense employee training and development.  More than just a reseller of network and document “boxes”, SymQuest helps its clients achieve a business perspective on the value of IT and the impact technology can have on an organization’s bottom line and business operations.

SymQuest is known for becoming a strategic partner for its clients, weighing in not just on the technology that a company needs now, but also providing vision on what is needed to grow and to achieve business objectives. Recently, SymQuest announced its acquisition by Konica Minolta Business Solutions, U.S.A., a division of the worldwide technology giant and one of the top ten brands with the highest customer loyalty according to Forbes. In order to marshal this news, Broadreach worked with SymQuest’s and Konica Minolta’s internal marketing teams to coordinate the announcement, create opportunity for press to ask important questions and distribute the information locally, regionally and nationally with press releases, targeted pitches and wire distribution.  

Larry Sudbay, President and CEO of SymQuest; and Rick Taylor, President and COO of Konica Minolta Business Solutions U.S.A., Inc.

 In spite of an extremely narrow window, we were able to secure top placements with local trade publications and daily newspapers as well as national exposure through technology and business blogs and online outlets.  Opportunities continue to emerge in the wake of this exciting news, including high-profile speaking engagements for SymQuest President and CEO, Larry Sudbay.  Click here to see some case studies of what PR can do for business. Contact us at any time to explore how Broadreach can help your business build its credibility and expand its reach.