The SymQuest Group, Inc. is a regionally-based IT services and document solutions provider with locations spread across New York, Vermont, New Hampshire and Maine. The company has developed a national reputation for service excellence and innovation, being ranked among the top 26 Managed Service Provider (MSP) companies in the world by the independent MSPmentor© annual global…
In most journalism schools there are two sets of cardinal rules: “If it bleeds, it leads” and “Trust no one. Question everything. Follow the money.” The first reminds us that action leads a story; the more action, the closer the story is to the front page. The second, although perhaps seeming a bit paranoid, advises…
Lots of things happen in businesses and communities all the time, and although these stories might not always be considered “breaking news,” it’s still important to get the word out. But what can we do to make our stories more appealing and more timley, especially when pitching to the press? One of the key elements to…
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