Test the waters! Scout ahead! One step at a time! Common phrases expressing the same concept: it’s usually a good idea to know what you’re getting into before diving in. Prior to launching any kind of communications campaign – whether you’re in PR, public affairs, advertising or marketing – you need to know what drives…
At the 2015 Maine Youth Leadership seminar on May 29, over 120 high school sophomores from across Maine convened at USM in Gorham to learn practical leadership skills from local executives and decision-makers, including Maine Senator Angus King, Emery Leadership Group President Patrick Veroneau, Hancock Lumber President and CEO Kevin Hancock, and Broadreach’s own President, Linda Varrell.…
Film is a great way to convey a story, whether yours or a client’s. The tricky part is creating and promoting it successfully, without wasting time and money. Last month, the Maine Public Relations Council (MPRC) invited Shane Thomas McMillan, documentarian and educator at the Salt Institute for Documentary Studies; and Ramsey Tripp, owner of Trade-mark R Productions; as…
Lots of things happen in businesses and communities all the time, and although these stories might not always be considered “breaking news,” it’s still important to get the word out. But what can we do to make our stories more appealing and more timley, especially when pitching to the press? One of the key elements to…
Broadreach PR · Social Media Pitfalls for Banks The benefits of businesses engaging in social media are manifold, but there are also many pitfalls. On the upside, social media puts a human face to your brand, is a low cost promotional channel, allows your company to communicate with customers in real time, and immediately monitor…
What do we talk about when we talk about quality content? It’s impossible to distinguish what makes great content by page views, likes, or number of cat gifs, alone. To distinguish your business, and tailor your message to your desired audience, it’s vital to consider the best way to connect and how your content is…
