Marketing: 1. the act of buying or selling in a market.2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Public Relations: 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and…
At a recent PROPEL session, Sean Wilkinson of Might & Main explored how to develop both a personal and corporate brand, as well as how to balance the two. Sean defined a brand as “a tangible, understandable collection of personality traits.” It’s your job to promote your corporate and personal brands in ways that interest people, while…
Broadreach PR · Barriers to Effective Communication Communication is at the heart of building strong relationships. When fully grounded in trust with good intentions, effective communication inspires others to act. From face to face dialogue to online texting, the way we communicate continues to evolve. Click here to listen to Broadreach president and founder Linda Varrell…
*Article has been updated with current information. Enjoy! Threats to your reputation can come from anywhere at any time. The business environment can be a barrier to good crisis communication. In a crisis, it’s natural to think of your customers and the media first, but it’s important to remember those closest to your business who may…
With the recent hiring of our two summer interns and our latest employee, we’ve observed diverse interview techniques, both effective and not-so effective. Savvy interview skills are essential, especially when you’re going after a job with the potential to grow your career. Assuming you’ve got hygiene, professional style, and cell phone etiquette covered, here’s a…
