According to BentoBox Media, 30% of the U.S. population gets its daily news on Facebook. You don’t need stats to realize that social media is all around us whether we like it or not. Most people are engaged in social media in their personal lives. However, there are still many that aren’t fully utilizing social media…
Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…
I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…
In most journalism schools there are two sets of cardinal rules: “If it bleeds, it leads” and “Trust no one. Question everything. Follow the money.” The first reminds us that action leads a story; the more action, the closer the story is to the front page. The second, although perhaps seeming a bit paranoid, advises…
Test the waters! Scout ahead! One step at a time! Common phrases expressing the same concept: it’s usually a good idea to know what you’re getting into before diving in. Prior to launching any kind of communications campaign – whether you’re in PR, public affairs, advertising or marketing – you need to know what drives…
Broadreach PR · Social Media Pitfalls for Banks The benefits of businesses engaging in social media are manifold, but there are also many pitfalls. On the upside, social media puts a human face to your brand, is a low cost promotional channel, allows your company to communicate with customers in real time, and immediately monitor…
