At one point or another, every kid wants to be a superhero when they grow up. Now is your chance to achieve that dream… by becoming a social superhero, that is! From launch, to entertaining and engaging your audience, to ultimately measuring your efforts, there are a lot of moving pieces to a successful social media campaign. HubSpot, Brandwatch, Link Humans and BuzzSumo recently teamed up on a webinar to help professionals maximize their potential; here are some takeaways on how to effectively and successfully tackle the realm of social media:
- Tweets from businesses that contain images are 34% more likely to be retweeted than posts without an image. Be sure the image relates to your campaign to avoid confusing the message for your audience.
- Just one influencer sharing your content can result in 30% more shares. But not all influencers are equal. Get to know the ones you wish to target – do they actively engage with others and share content? If they have less than 4% engagement, they are likely to be “broadcasters” who only produce content and are not effective targets.
- Influencer outreach is about building relationships. Be sure to engage with them and they will be more likely to share your content.
- When it comes to measuring, track your outputs (what you created), outtakes (how people reacted, i.e. sentiment and shares) and outcomes (how people behave differently as a result). Track conversations in relation to the brand, not just the campaign itself.
For more tips and insight, follow #SocialSuperheroes on Twitter, and download the free Social Superheroes e-book here.
— by Jillian Kanter, Broadreach Assistant Account Executive and Communications Chair of MPRC