The Reach Blog
Jan 14, 2014
Before you go
Plan your visit: When I was 9 years old, my dad made – literally – a minute-by-minute plan when my family visited Disney World. On the plane, each family member got his or her own spreadsheet. Splash Mountain was going to be the busiest ride, so naturally that was scheduled for minutes after the park’s opening. Dumbo was snooze-worthy, so was scheduled for when he figured I would be half asleep – 5:13 p.m.
It’s crazy, but it worked. We made the most of the little time we had – as should you.
To plan your convention:
Plan your booth: Will you have posters? Will you somehow demonstrate your business? Do you need a TV? A Wii? Will you draw people in with a giveaway? Candy?
Figure out how much space you will have and plan your display accordingly. Your display depends on the vibe you want to put out there – for instance, tables for promotional materials are nice, but will they make your staff look like trapped zoo animals, potentially limiting interactions with potential clients?
If your staff has a designer, mock up what you’d like the booth to look like – it might look different in a mock-up than it does in your mind.
At the conference
After the convention
Follow up: You attend conventions to woo consumers and network. The work doesn’t end when you roll up your posters.
Extensive planning and using social media can seem tedious and time consuming, but the time you put in directly correlates with the results you get out.
If you want even more information about getting the most out of your next convention, consider attending Trade Show Booth Camp to learn more about effective displays, colors, sales without the hard sell and more. It’s a full-day event on Saturday, Jan. 25 at the University of Southern Maine in Portland.