The Reach Blog

Reach B2B decision makers with content marketing

Jul 30, 2012

Many say that newspapers are dying.  And, yes, it is true that newspapers, as well as many othertraditional media outlets, have to fight hard for every dollar they make these days.  But, there is still room for the printed word.  Business decision makers continue to rely heavily upon traditional media for market insights and trends.

Here is the listing of the most valuable ways for B2Bers to get information (ranked order):[i

1. Internet
2. Specialized Business Publications
3. Trade Shows
4. Conventions & Seminars
5. Salespeople
6. Direct Mail
7. Business Directories

I was honored to spend my morning at the gorgeous Bethel Inn Resort, where I spoke to newspaper industry insiders from Maine, Massachusetts, and Connecticut.  I analyzed for them the trends in business-to-business (B2B) marketing, and reviewed with them the emerging ways that businesses can better position themselves for increased sales.

Yes, newspapers are still valid ways for B2B marketers to get their information.  Even better are specialized business publications.  But, the most fruitful opportunity for B2B advertisers is in online marketing.  In particular, in the subset of content marketing.  Nine of 10 companies market with content marketing, and B2B marketers spend over 25% of their budget on content.

During my 90 minute presentation, I really dug into the topic.  I reviewed trends and best practices, and conducted a thorough review of content marketing – as well as the sales tactics that will help close the deal.

You would think that I would be exhausted.  But, I am exhilarated!  The presentation was specifically tailored for the group.  I knew my preparation had paid off (and that I was providing useful information) when the group cleared their afternoon schedule and asked me to stay a bit longer for continued conversation (which I was happy to do!).  How flattering!

If you would like to learn more about B2B marketing trends, I would be happy to tailor a presentation for your group or organization.

If you are a leader of a business that sells to other businesses, and would like to learn more about how to create better content to increase your sales, the Broadreach PR team would be happy to chat with you.

My email address is lindav@broadreachpr.com.  Let me know what I can do to help!

Best,

Linda

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