Everything PR Q&A

From public relations during COVID-19 to remote work, Jason shares what sets Broadreach apart and how we’ve adapted in 2020.

What is unique about Broadreach Public Relations compared to other PR agencies, and how has that informed your view during this crisis?

One of our primary differentiators is our crisis communications expertise. Our strength in this discipline comes from our team’s diverse experience which ranges from banking to politics, having managed crises across that spectrum. From that experience we have developed a proven method for managing crisis situations and frequently present or train on the topic.

Consequently, we were deeply engaged in assisting businesses and organizations respond to the COVID-19 pandemic, including those experiencing outbreaks. We saw the impact and emotion of this pandemic at a very human level at a point in time when more was unknown than known. It amplified how critical effective communications are to calming fears and inspiring confidence. Conversely, it demonstrated how ineffective communications can exacerbate fears and sow further confusion.

Communications is often something we take for granted, but its value has certainly been realized through the pandemic.

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