Meet Our Team of Experts
Linda Varrell, APR
PRESIDENT & CEO
Linda Varrell, APR, is the founder and president of Broadreach Public Relations. With more than 30 years of leadership and communications experience, she advises executives, boards and organizations at the intersection of business strategy, reputation and relationships. Linda founded Broadreach in 2007 following a 25-year…
Paula Stanton
VICE PRESIDENT OF CLIENT SERVICES
With more than a decade of experience in the newsroom and public relations, Paula is skilled at managing complex projects with a cool head and focus on results. Since joining Broadreach in 2017, she has played a pivotal role in advancing the firm’s growth and…
Josiah Petrin
SENIOR CLIENT MANAGER
As Senior Client Manager, Josiah leads a range of accounts primarily in financial services, professional services, and government. He is trained in advanced public relations measurement, holds certifications for crisis communications and emergency management through the Public Relations Society of America and FEMA, and has…
Jennifer Van Allen
SENIOR CLIENT MANAGER
As a Senior Client Manager, Jen provides public relations, strategic communications, and content strategy support for Broadreach clients. Jen has 30 years of experience writing for daily newspapers, magazines, and digital channels. She has co-authored four books about running. She loves helping organizations develop creative…
Hannah Lilly
CLIENT MANAGER
Hannah has brought curiosity, passion, and new ideas to her clients since joining Broadreach in 2024. A Client Manager who is committed to building meaningful relationships and helping organizations achieve their goals, Hannah has helped to create successful statewide campaigns, advise organizations on reputation management,…
Andy Thorington
ASSOCIATE CREATIVE DIRECTOR
Andy Thorington is Associate Creative Director at Broadreach Public Relations, where he brings more than two decades of experience leading creative strategy and execution across advertising, branding and multimedia campaigns. Prior to joining Broadreach, Thorington spent more than 20 years with NL Partners, a Portland-based…
Autumn Hall
SENIOR CLIENT ASSOCIATE
Autumn joined Broadreach in October 2022 after completing an internship at a midsize communications agency in Boston. In her role as Senior Client Associate, Autumn specializes in media relations, content development and client communications. She enjoys finding the story within an organization and turning it…
Chance Viles
SENIOR CLIENT ASSOCIATE
Chance joined Broadreach in 2022 after spending six years in the newsroom, covering everything from local government to arts and entertainment. The newsroom helped foster a work ethic focused on direct communication, collaboration and clarity. When not working with clients or keeping up with statewide…
Cassandra Chabot
CLIENT ASSOCIATE
Cassandra joined Broadreach in 2024 as a client associate after graduating from the University of New Hampshire and reporting for the Granite State News Collaborative. With a bachelor’s degree in English and journalism, Cassandra is deadline oriented, and detail focused. She values human connection and…
Russell Leonard
STRATEGIC ADVISOR
Russell Leonard serves as Strategic Advisor to Broadreach Public Relations, bringing decades of leadership in advertising, marketing strategy and client development. Leonard is a longtime president of NL Partners, a Cape Elizabeth-based advertising agency he led for nearly two decades. Under his leadership, the firm became…
Robin Loper
PROPOSAL MANAGER
Robin supports Broadreach’s pipeline growth, contract management, and the development of commercial and federal proposals. Her experience spans a wide range of roles, from managing internal marketing communications for a Fortune 500 company to founding and running her own federal IT software consulting firm.Robin holds…
