History will be kind to me,

for I intend to write it.

-Winston Churchill

Linda Varrell, APR
President 

Nationally accredited in public relations, Linda Varrell founded Broadreach Public Relations in 2006 as a way to help businesses and organizations raise their profiles. A 25-year veteran of the financial services industry, Linda has a track record of initiating and leading high-impact growth and improvement strategies for diverse organizations, and has demonstrated her expertise in strategic planning, brand development, media relations, community and employee relations, crisis communication and project management. She has led numerous initiatives that have increased the market visibility while creating goodwill for organizations and their target audiences. Linda is regularly tapped to speak at C-level events and industry-specific conferences. Linda holds a master of science in organizational leadership, and is pursuing an MBA. Linda is active in the community, focusing on youth development and community service, serves as the Chair of USM Corporate Partners and Vice President of the Maine Public Relations Council. Linda lives on Maine’s Littlejohn Island with her husband and their golden retriever. Send an email to Linda

 

Michael Geneseo
Senior Account Executive

Michael works with clients in the professional services and technology sectors on media strategy and execution, promoting their visibility and helping their stories achieve the precision and impact needed to align with business objectives. Michael has proven himself in the exceedingly fluid communications landscape, coming to Broadreach from a successful stint helping start-up companies find competitive advantage through design. He also held management positions in both banking and hospitality, proving instrumental to the expansion of one of Boston's top nightlife groups. A Boston area native and graduate of Emerson College, Michael holds a degree in journalism and public information. Michael lives with his wife in South Portland, Maine. Send an email to Michael.

 

Paula Stanton
Client Manager

As a client manager, Paula leads the strategy and day-to-day activities for assigned clients, ensuring that the appropriate activities are executed to maximize organizations opportunities for visibility. Paula has nearly a decade of experience in public relations and media for clients across New England and the Southeast. She recently joined Broadreach from Kennesaw State University in Metro-Atlanta, where she directed public relations, branding and strategic communication for all business programs. Paula holds a Bachelor of Arts in Journalism from the University of Massachusetts-Amherst and a graduate studies certificate in Digital and Social Media from Kennesaw State University. Send an email to Paula

 

Josiah Petrin
Account Coordinator

Josiah provides senior members of the Broadreach team with client and media relations support, as well as strategic and tactical planning, social media, project research, and administrative support. Prior to joining Broadreach Public Relations, Josiah worked with global corporate communications firm Sard Verbinnen & Co. in New York, where he provided support on several high-profile crisis communications initiatives. He also previously served as a student assistant in the University of Southern Maine Office of the President. A native of Kennebunk, Josiah earned his Bachelor of Arts in economics from the University of Southern Maine. Send an email to Josiah.

  

Nick Cormier
Operations Coordinator

Nick oversees the day-to-day operations of the firm, including financial and facilities operations and vendor management. Previously, he worked at L.L. Bean and Bates College. In addition, Cormier consults high school student athletes looking to play sports in college. Cormier graduated with a Bachelor of Science in sport management from Southern New Hampshire University and a Master of Arts in coaching and athletic administration from Concordia University, Irvine (CA). Send an email to Nick.

 

Jason Sulham
Vice President & Senior Strategist 

As the firm's Senior Strategist, Jason leads the development of client project strategy, ensuring that a comprehensive plan has been tailored to achieve each client’s unique objectives. Jason also helps shape the firm’s public affairs offerings. Since 1999, Jason has worked extensively on high profile strategic communications efforts from New England to North Carolina for a diverse list of clients that include corporations and non-profit organizations of international prominence. Prior to joining Broadreach, Jason founded North Public Affairs – a full service public affairs firm. Other experience includes work with the United States Congress, the Democratic Senatorial Campaign Committee, the New Hampshire Legislature and the Massachusetts Department of Education. Jason graduated from the University of New Hampshire with a Bachelor of Arts in Political Science. Active in his community, he is on the board of directors of Community Partners, Inc. which provides services to Mainers with intellectual and other developmental disabilities, and autism. Jason lives in Cumberland, Maine with his wife, Katie, and their son, Henry. Send an email to Jason.

  

Susan Tompkins 
Senior Account Executive

Susan brings more than 20 years of agency and account management expertise from the energy, hospitality and non-profit sectors to Broadreach. She understands that active listening is the first step to understanding a project or situation, and is committed to partnering with clients to tailor communications plans to meet their unique needs and goals. Prior to joining Broadreach, Susan operated Rising Tide PR, an award-winning boutique public relations firm specializing in cause-based clients. In 2012, Susan received the Edward L. Bernays award, the highest honor bestowed upon public relations professionals in Maine. A graduate of the University of South Florida in Tampa, Susan serves on the board of the Maine Public Relations Council. She lives in South Portland with her husband and daughter. Send an email to Susan.

 

Emily Colt
Public Relations Specialist

As a Public Relations Specialist, Emily assists with client and media relations, strategic and tactical planning, and social media development and execution. Emily joined Broadreach from Chicago-based global public relations firm Weber Shandwick, where she served on a global consumer technology team developing brand management programs for a variety of clients, including product launches, layoffs, and activations. Prior to Weber Shandwick, Emily worked with the Foundation of the Undefeated in Newport Beach, California. Emily holds a Bachelor of Arts in Journalism from Cedarville University, and is a native of Arizona. Send an email to Emily.

 

Julia Sivakoff
Public Relations Apprentice

Julia assists senior members of the Broadreach team with client and media relations, including social media planning and business development research. Prior to joining Broadreach, Julia was the University of Southern Maine’s Public Affairs Intern, providing the Director of Communication and Social media and Web Content Specialist with innovative original content for the university’s content management system website and social media platforms. A native of Fairfield, Connecticut, Julia is earning her Bachelor of Arts in mass communication with a minor in graphic design from University of Maine. Send an email to Julia.

 

Freelance Vendors & Partners

We believe that knowing your strengths is important. And knowing the strengths of others can be just as valuable. We work with a number of contractors that complement and support us and that we have handpicked for their expertise in a number of areas. These best-in-class partners include Martha Fenton CopywritingPL DesigniBec CreativeFitzgerald PhotoRae Fasulo Media & Marketing, and others as needed.