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Heart-Healthy Coffee Company Vera Roasting Serves Up Fresh Cup of Branding


Offering the only heart-healthy resveratrol-infused line of specialty coffees in the U.S., New Hampshire-based Vera Roasting Company unveiled a fresh redesign of its branding, packaging, and online store following years of double-digit organic growth and national media buzz.

“Our new look reflects our maturity as a company over the last four years, and better expresses our brand’s one-of-a-kind blend of science, wellness, and flavor,” said Tom Polcaro, president and CEO of Vera Roasting. 

In addition to sleek new packaging and brand design, Vera transformed its online ordering experience, adding high-quality product photography, detailed product descriptions, research on the cardiac health benefits of resveratrol, and a new subscription option to automate delivery at a discounted price point.

What hasn’t changed is Vera's commitment to product innovation in the pursuit of finding more and better means to deliver additional health benefits to consumers in ways that fit their daily routine.

Vera Roasting founder Dr. Glen Miller, an organic chemist by day at the University of New Hampshire, first patented the company’s technology for infusing the powerful antioxidant resveratrol into coffee beans to deliver the most sought-after health additives via 79 percent of Americans’ daily routine: home-brewed coffee.

Today, Vera offers additional varieties of its resveratrol-infused coffee in whole bean, ground, and K-Cup® options, including Sunshine Blend Coffee additionally infused with Vitamin D3 and Wellness Blend Coffee additionally infused with CBD.

Vera delivers an outstanding coffee experience with added health benefits by infusing only specialty-grade, 100% Arabica coffee beans roasted locally in small batches.

About Vera Roasting Company
Vera Roasting Company is passionate about crafting a specialty coffee that makes your taste buds and heart happy. Vera Coffee is delicately roasted, 100% Arabica coffee beans infused with resveratrol, the all-natural antioxidant found in red wines. Sunshine Blend Coffee is additionally infused with Vitamin D3, and Wellness Blend Coffee is additionally infused with CBD. Find us at