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Broadreach PR Takes Gold for Kayaking Grandmother Campaign


Portland, MAINE (September 24, 2015) – In a live national “ceremony” socialcast yesterday via Periscope, Broadreach Public Relations (Broadreach) was awarded gold in the 2015 Bulldog Not-for-Profit PR Awards for its work with Maine non-profit Safe Passage and its kayaking expedition led by Dr. Deb Walters. Bulldog Reporter is the public relations industry’s premier provider of professional development webinars, live events, industry awards, and research materials.
Winners were chosen exclusively by working journalists from entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were assessed based the ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.
“It’s such an honor to receive this level of recognition from journalists for our work,” said Linda Varrell, founder and president of Broadreach. “The relationship with Deb and Safe Passage was a true partnership and we were honored to have the opportunity to help them win friends and exceed their fundraising goals. I’m personally proud of the team at Broadreach for their outstanding efforts.”
Broadreach’s gold was awarded in the Best Issue/Cause Advocacy Campaign category for “Grandmother Kayaking 2,500 Miles from Maine to Guatemala to Raise Money for Children of Guatemala City Garbage Dump,” for the promotion of a solo paddling expedition from Maine to Guatemala undertaken by Walters. The campaign was designed to raise awareness and money for Safe Passage, a Yarmouth, Maine-based non-profit that works to raise children and families living in the Guatemala City garbage dump out of poverty.
Broadreach’s work encompassed promoting two launch events in Yarmouth and Portland, Maine and multiple local media outreach at each of Walters’s landings on her journey. Media coverage included two unique NBC stories that ran on all NBC syndicates nationwide, the Huffington Post, and USA Today, earned international coverage on Telemundo and Al Jazeera, and earned numerous local stories. As a result, Safe Passage surpassed its fundraising goal of $150,000 (to date, the campaign has raised over $400,000) and increased visibility and volunteer hours for the organization. This award comes on the day the Walters is headed back into the water, after a hiatus due to injury. She is re-starting her trek in South Carolina.
Broadreach was honored alongside global corporate heavyweights Kaiser Permanente, Hava PR North America, and U.S. Green Building Council in a live event today at 2:00 P.M. EST. The awards event was broadcast via the live streaming social app, Periscope. A replay can be found here.