The Reach Blog
Sep 21, 2012
LinkedIn recently announced a design refresh for their Company Profile Pages. This comes as no surprise, as top social media sites remain chockfull of image-heavy content. LinkedIn is first in show for B2B social networking and the changes only push forth the capabilities for businesses.
The design and layout proved a higher quality user experience. The new design relies more on visual elements and the content flow is more intuitive. Companies are taking advantage of this by showcasing the creative side of their brands. So, let’s take a look at the new features:
The new design has rolled out to a select number of companies, such as HP, Citi, and Philips. This is the perfect time for businesses to prepare for the change and reanalyze their strategy on LinkedIn.
Ask yourself why your company is on LinkedIn. Are you there for employee retention, recruitment, business development, or perhaps it’s a combination? This will help you decide what image will be best for your company page. This could be a typography design promoting your services, a picture of your employees, or something that makes the office space unique.
It could become much more common for individual users to follow companies due to the new easy-to-find button. This should have businesses thinking deeper into their purpose on LinkedIn and the content they distribute.
So, now is the perfect time to rejuvenate company page content. The new design is sleek and simplified and your content should match accordingly. LinkedIn has bestowed new and improved messaging capabilities for businesses and it is important to take time to discover the most effective way to use them.