The Reach Blog

The Importance of Quality Content

May 14, 2015

What do we talk about when we talk about quality content? It’s impossible to distinguish what makes great content by page views, likes, or number of cat gifs, alone. To distinguish your business, and tailor your message to your desired audience, it’s vital to consider the best way to connect and how your content is being accessed. Here are some points to consider:
 
  • U.S. users are more likely to access the internet and social media networks on mobile devices. A 2014 study by comScore found tablets and smartphones had overtaken desktop-based media consumption, accounting for 60% of overall time spent using digital media. Mobile users show a preference for shorter, succinct content, so if your goal is to attract a mobile audience it’s important to cater your content to be as accessible as possible.
  • Improved SEO with mobile responsive web design will allow your website to be easily navigated on different screens – be it iPhone, Android, tablet or desktop. Mobile responsive sites are also given preference in Google’s search engine pages. Making your content mobile-friendly can be as simple as lowering your word count, using bullet points and using related keywords that mobile users are likely to search for.
  • Offering engaging, informative content will be more valuable to your audience than a business promotion. Consider how you want your content to benefit your intended audience. Does it solve a problem, or provide expert insight into a little-known topic?
  • Use relevant images, infographics and multimedia to break up your content and keep readers engaged. With shorter and shorter attention spans, a captivating data visualization can help cap information overload, and help your audience engage with content they might otherwise forget. A study of the top 10 brands on Facebook found users were twice as likely to engage with photos as text-only updates. 
  • Including social media share buttons on your website and blog posts makes it easy for your audience to share your content. Sharing content and business updates on Facebook, Twitter and LinkedIn can save time in reaching out to your intended audience and, by sharing across your own social media channels, encourages your followers to share it as well.
by Emma Nobel
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