The Reach Blog
Jan 8, 2010
Take for example, how I became a PR Specialist here at Broadreach.
When I graduated college in August of 2008 with a degree in Integrated Marketing Communications, I knew that I was going into tough job market, but I wasn’t actually that worried. I left school thinking that finding a job would take maybe a couple of months – I’d send some resumes out, go through a few interviews and then land a job. I was a fresh and ambitious young woman- how hard could it really be?
And then reality, coupled with an impending recession, gave me the who-know-what kind of slap in the face.
6 months, hundreds of resumes, 5 online job hunting websites, 2 staffing agencies, practically every family member and friend on the hunt for me and I still had nothing.
It was around December of 2008 that my Mom came home from her church and told me to email my resume to the brother of a family friend whom I had never met. Within a week of that email I had an interview with Broadreach Public Relations founder and President, Linda Varrell.
Thursday, January 3, 2009. Starbucks. This is when and where I met Linda for the first time. Having a very general idea that she was in public relations and was looking for an assistant, I was hopeful, nervous, and a little desperate. We talked for a little over two hours about my experience, goals, and interests and about her company.
I started at Broadreach PR on January 8th, 2009.
Networking is all about our interconnectivity as professionals and people. I got an interview with Broadreach not because Linda had seen my resume posted on monster.com or from a staffing agency, but because my mom knew someone who had a brother who knew Linda.
Yes, it’s a bit convoluted, but you never know what circles people run in and who happens to be friends or colleagues with whom.
I later found out that the man who recommended me to Linda was the older brother of my high school soccer coach. (Good thing I lettered that one year. . .)
1. Be friendly and treat people kindly, because you just never know.
2. Networking happens everywhere and with anyone because “networking” is just a more professional way to say “personal interaction”.
3. Do not disregard any line of relationships for networking. I never thought my Mom would be the one to help me land a job, but she did.