Content Marketing

Test the waters! Scout ahead! One step at a time! Common phrases expressing the same concept: it’s usually a good idea to know what you’re getting into before diving in. Prior to launching any kind of communications campaign – whether you’re in PR, public affairs, advertising or marketing – you need to know what drives…

Film is a great way to convey a story, whether yours or a client’s. The tricky part is creating and promoting it successfully, without wasting time and money. Last month, the Maine Public Relations Council (MPRC) invited Shane Thomas McMillan, documentarian and educator at the Salt Institute for Documentary Studies; and Ramsey Tripp, owner of Trade-mark R Productions; as…

Lots of things happen in businesses and communities all the time, and although these stories might not always be considered “breaking news,” it’s still important to get the word out. But what can we do to make our stories more appealing and more timley, especially when pitching to the press? One of the key elements to…

At a recent PROPEL session, Sean Wilkinson of Might & Main explored how to develop both a personal and corporate brand, as well as how to balance the two. Sean defined a brand as “a tangible, understandable collection of personality traits.” It’s your job to promote your corporate and personal brands in ways that interest people, while…