Lisa has joined the firm’s senior management team as Director of Marketing & Digital Services. Hallee leads Broadreach’s expanded marketing, creative and digital service offerings, providing clients the flexibility, convenience and efficiency for their strategic communication needs. Her natural curiosity, passion for learning, pragmatic style and professional integrity shine through in her service to clients. Her holistic approach is intrinsic to building out comprehensive plans and integrated communications strategies that help clients identify and connect with target audiences in a meaningful way.
Hallee joins Broadreach following a career in financial services, where she shaped the marketing, public relations, social responsibility and digital transformation efforts for a number of Maine-based financial institutions. Previously, Hallee also served as the executive director of communications at an institution of higher education, and led B2B marketing for an international manufacturer headquartered in Maine. And, Hallee owned and operated a design and marketing firm based in Portland’s Old Port, serving clients in industries such as accounting, architecture and high-end construction.
Hallee lives in Portland with her husband Ken, daughter Emma, and rescue dog Oakley. Outside of the office, she enjoys reading, outdoor adventures like cycling, hiking, kayaking and cross-country skiing, and catching up with friends around the campfire. She currently serves on the Maine Public Relations Council Board of Directors and volunteers with several conservation organizations, including a southern Maine urban land trust. She holds a BA in Journalism and Graphic Design.
Words to Live By: Lift one another up. Seek understanding and lead with kindness.
Expertise: Integrated Communications Strategies; Digital Strategy; Social Media Strategy & Management; Content Development; Authentic Storytelling; Website Management; Email Marketing; Brand Management