Monitor What's Working
Having reliable and accurate metrics is essential for every public relations and marketing activity. At Broadreach, we understand this and make it a priority to monitor and measure news coverage by its volume, location, and tone; image awareness online and in traditional media; and public perception. We do this through:
- Following up personally with news outlets on stories and releases.
- Regularly checking the Web and social media outlets for business presence and general buzz.
- Tracking company involvement in the community both on and off the Web, through events, networking, and partnerships.
- Monitoring tools such as Google Analytics, Web alerts and data-management services.