Your time is valuable. That is why we research your business and industry before we meet, to better understand your unique challenges and needs. Our goal is to get a clear sense of your business objectives and how Broadreach Public Relations can facilitate the achievement of those goals. Our process includes:
Identifying
What's not working? Where do you want to be?
Some part of your business plan isn't working; you know it. We work with you to help align business expectations with market realities.
Researching
Where are you now?
Listening is the first step in the research process. You've built your business on a sound plan with business objectives, sales plans and marketing strategy. We dig in to identify gaps in your plans, scan the environment and find opportunities to expand your reach.
Planning
How are you going to get there?
Everyone needs a clear path. We work with you and your team to develop the strategies and the tactics to make things happen; to capitalize on opportunities that raise your profile and grow sales. We develop clear messages to reach your audiences and facilitate the appropriate action and response.
Acting
Who is going to do the work?
Words on paper are great, but now it falls back to someone who has to do the work. The beauty of working with an outside vendor such as Broadreach is that you drive the pipeline. The tasks are identified, budgets assigned, deadlines fixed, and you get on with your business. We're an extra set of hands to take care of the details.
Reporting
How did it work out?
Monitoring and measuring results is key, whether it's attendance at an event, coverage in the media or increased website hits. The plan of work must tie back to your expectations in a quantitative way.