“How does it feel to want?”…a question I recall being asked as a young girl growing up in a household with a single mom. It was truly a reflection of the times when money and our culture held much in constraint, when information did not flow as easily.

Today, what you want, you can get. At least that’s what the new trend of “Nowism” outlines.

The term was described in a recent Trendwatching briefing: where debate is already taking place — “Expect NOWISM for many to become synonymous with (and blamed for) shallowness, short attention spans, exploding credit card debts, excessive focus on instantly satisfying urges, an unwillingness to face (and build) a better and sustainable future, indifference to the past (and all its lessons).”

Hasn’t all of that already occurred? Quick, disposable, throwaway items, as well as information and experiences, are now available to those who desire; and if you want, in 140 characters or less. However, what about long-lasting desires: a house on the water or in the mountains, travel to far away places, a successful business, intimate relationships, and a loving family. Are they within the reach of NOW? (more…)